When selecting gifts and souvenirs for Hong Kong government departments, public bodies, associations or NGOs, start with the content: a clearly presented organization name, a recognizable character or public-education information on a suitable product.
Compare institutional identity, character merchandise and seed-themed gifts in three focused galleries. Use the imagery, colours, text placement and product formats to develop your brief before discussing specifications, samples and packaging.
The Hong Kong Tourism Board “Only in Hong Kong” folder offers references for city imagery and bold lettering, while the Caritas Family Service mic flag shows paired marks. The Kwong Wah Hospital character tote and AFCD planting can offer further examples of character artwork and instruction layouts.
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