One of the easiest ways to sell your product or service is to attribute it to a well-known or likeable character. Popular culture is all around us and more powerful than you might believe. Plus, depending on the type of character you use, and depending on the type of merchandise you’re looking to sell, there may be incredible amounts of untapped business you have yet to access.
With our newly introduced IP character licensing services in Hong Kong, we can help you take advantage of this marketing tactic to add new channels to your potential cash flow. Browse some of our recommended products below.
IP is short for “Intellectual Property,” and fictional characters are a type of IP. As such, IP Character Licensing is where a company legally purchases the right to use a famous character to help sell their merchandise through other manufacturers.
An IP license is an agreement between the owner of a specific IP character right and another third party. The IP owner (called licensor) provides the third party (called licensee) with the right to use a small part of its IP rights for a limited time, only for certain, specific products. This is often also restricted to a particular geographic area.
Acquiring the licensing rights to a character is not an easy (or cheap) process. By going through a company that either already has the rights to these IPs, or can make the process easier, thereby making your life easier. It’s also important to be aware of the different laws in different countries and how they may affect your ability to legally use IPs. Our character licensing company can help.
Our IP Character licenses are new and growing, and we are adding more to our roster each and every quarter. Scroll up to look at our current recommended products. Additionally, if there is a specific character that we do not yet have, but you wish to acquire, do not hesitate to send us a message.
There is no obligation to work with a character licensing company. However, it is important to be aware that there are potentially severe legal repercussions for using a character protected under intellectual property laws without permission. By going through us at Reliable, you can rest assured that all legalities will be properly attended to.
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