CITIC x CLSA Year of the Dragon Commemorative Plush Case Study — This project demonstrates how to merge financial professionalism with traditional festivities. The Reliable Partner Team assisted CITIC Securities and CLSA in creating a vibrant, high-end commemorative masterpiece for the Year of the Dragon.
1. Precise Brand Replication
For the CITIC x CLSA dual-branding, our team used high-density 3D embroidery. Even on thick velvet fabric, we ensured sharp logo edges and no distortion, safeguarding brand integrity.
2. Light & Shadow Layers of Premium Materials
The choice of soft velvet fabric provides a delicate touch and reveals rich blue tonal variations under different lighting. Combined with vibrant yellow 3D fins, it delivers the premium feel expected of a high-end festive gift.
Q: How to ensure structural stability for a large 12-inch plush?
For this dragon's dynamic pose, our team optimized the internal filling structure, ensuring it stands firmly at 12 inches high, looking impressive in any office or reception setting.
Q: How to balance brand colors with festive sentiment?
Our team strictly matched CLSA's official blue and yellow palette. The natural sheen of premium velvet transformed the cool blue into a noble texture, creating a professional yet festive Year of the Dragon souvenir.
Ready to create high-quality brand IPs for your corporate anniversary or festivities? Contact us today!
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