Citibank Custom Plush Toy Series Case Study
Reliable Partner’s work: Reliable Partner supported Citibank in developing a customised plush toy series, including plush toys in different sizes, keychains and related packaging. Based on Citibank’s design and requirements, we supported product structure, material selection, colour coordination, clothing and accessory details, facial embroidery, packaging, sample confirmation and finished-product production.
The series uses a tiger-inspired character design with blue accessories, facial embroidery and coordinated packaging. The information below focuses on the product specifications and the customisation and production work provided by Reliable Partner.
Product Specifications
Design translation: We translated the client’s design direction into a plush-friendly product structure and worked through the proportions and appearance details required for different product sizes.
Materials and colour: We supported the selection of velvet and polyester fabrics, together with colour coordination and the treatment of clothing or accessory details.
Detail development: We supported the facial embroidery, silkscreen printing, accessory details and packaging artwork according to the confirmed design requirements.
Sampling and production: We supported sample confirmation and detail adjustments before completing the plush toy, keychain and packaging production according to the approved specifications.
Q: What work did Reliable Partner provide?
A: We supported design translation, material and colour coordination, clothing and accessory details, facial embroidery, silkscreen printing, packaging, sample confirmation and finished-product production.
Q: Which product formats can be included in a series?
A: Depending on the design and intended use, a series may include plush toys in different sizes, keychains and coordinated packaging.
Q: How are design details kept consistent across product sizes?
A: We refer to the confirmed artwork and samples when coordinating proportions, facial details, clothing or accessories and decoration requirements for subsequent production.
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