Citibank 'Year of the Tiger' Limited Edition Customized Plush Series Case Study — This project illustrates how premium financial brands strengthen client bonds through high-quality merchandise. The Reliable Partner Team assisted Citibank in creating a set of collectible zodiac mascots for the 2022 CNY, safeguarding brand blessings for the new year.
1. Subtle Integration of Brand Identity
We transformed Citibank's signature blue into fashionable accessories for the tigers—mini scarves and vests. High-quality silkscreen printing made the bank's logo a focal point, accurately conveying brand identity while maintaining a cute image.
2. Retail-grade Gifting Standards
To match Citibank's premium positioning, we developed a full set of printed display boxes. The window-box design with bilingual 'Citibank' printing ensures that the gift projects quality and official authority from the moment it's unboxed.
Q: How to ensure consistent character spirit across different product sizes?
For this series ranging from 10cm to 20cm, our team performed proportional 3D patterning. Through standardized embroidery programs, we ensured that every tiger, large or small, shared the exact same facial expression and spirit, reflecting our strict control over craftsmanship.
Q: How to enhance the collectible value of financial gifts?
We selected soft-touch velvet and added festive elements like red bows. This balance of professionalism and approachability makes the product more than a giveaway—it becomes a brand art piece that clients are proud to display in their homes or offices.
Ready to create 'collectible' and 'premium' festive merchandise for your financial brand? Contact us today!
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