This rare, collector-grade straight umbrella was manufactured by Reliable Partner Co. Ltd. as an OEM project for Sony Computer Entertainment to support the 2013 PS3 launch of "The Last of Us." Reinterpreted through a Cyberpunk and Esports aesthetic, the umbrella features high-contrast silkscreen printing of the iconic "Clicker" silhouette and PS3 branding—an exemplar of limited-edition promotional merchandise that builds long-term brand affinity and collector value.
Q: Was this product manufactured for Sony? A: Yes. This umbrella is an OEM project produced by Reliable Partner Co. Ltd. for Sony Computer Entertainment as part of the PS3 launch campaign for The Last of Us (2013).
Q: What printing method was used for the Clicker silhouette? A: High-quality silkscreen printing was used to deliver opaque, sharp white graphics on the black canopy—ideal for large, single-colour motifs.
Q: How does this differ from later merchandise? A: Later iterations often employ varied motifs and materials. This OEM showcase emphasises the PS3-era iconography (Clicker silhouette) and a classic straight-umbrella format that appeals to collectors.
Q: Can Reliable Partner reproduce similar OEM runs? A: Yes. We manage print precision, material sourcing, production quality, and compliance with client brand guidelines—contact us to discuss licensing and MOQ requirements.
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