This exclusive 19" kids' umbrella, created for Dah Sing Bank in collaboration with the iconic Thomas & Friends™ franchise, demonstrates how licensed IP can elevate family-oriented financial promotions. Designed as a welcome gift for the Thomas & Friends Kids Savings Account, the umbrella combines practical child-safe design with high-fidelity digital printing to deliver a memorable brand moment for both parents and children.
Q: Is this umbrella suitable for very young children? A: Yes. The 19" size is ergonomically designed for kids. It uses a manual-open mechanism to avoid accidental snapping and features rounded plastic tips for additional safety.
Q: Can we customise the character selection for our campaign? A: Reliable Partner can coordinate character selection subject to your licensing agreement. Our digital printing process reproduces character details and colours with high fidelity.
Q: What are typical lead times and MOQ for licensed IP umbrellas? A: Lead times depend on licensing approvals and production schedule; typically 8–12 weeks after artwork and license sign-off. MOQ varies by licensor—please contact us for exact figures.
Q: How does Dah Sing Bank deploy this gift in promotions? A: It is commonly used as a "Welcome Gift" for new Thomas & Friends Kids Savings Account openings and as seasonal family-campaign rewards for targeted spend thresholds.
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