Company News | Hong Kong Booth Design & Exhibition Production
Created for Fortune Mart, the interactive booth brought FIZ’s tropical summer visual identity into a Hong Kong exhibition environment for product display, the 5.12-second challenge and a vending-machine experience.
Hong Kong, August 2026 — Reliable Partner has completed the booth design and production for the FIZ beverage range of Fortune Mart (Hong Kong) Limited at HKTDC Food Expo 2026, held at the Hong Kong Convention and Exhibition Centre in Wan Chai.
Built around FIZ’s tropical summer visual direction, the project brought beverage display, visitor interaction and product experience together in a walk-in brand environment. Reliable Partner’s delivery covered concept development, 3D rendering, artwork design, production and on-site decoration, translating the confirmed brand direction into an executable exhibition booth.
Event: HKTDC Food Expo 2026
Client: Fortune Mart (Hong Kong) Limited
Venue: Hong Kong Convention and Exhibition Centre, Wan Chai | Booth 1B-E27
Booth plan: Approximately 8 m wide × 3 m deep | Maximum structure height of approximately 4 m
Scope: Concept design, 3D rendering, artwork design, production and on-site decoration
The open booth plan helped establish FIZ visibility from the exhibition aisle. Elevated FIZ signage, suspended beverage packs, dimensional palm-tree structures, wave-inspired forms and sand-inspired floor graphics created a coherent summer setting, while tiered front displays kept the beverage range organised and accessible at close range.
Before production, the 3D renderings helped the team review the relationship between display counters, internal shelving, storage, cashier arrangements, standing area, interactive zone and vending machine. This planning stage aligned the visual design, product presentation and on-site operational requirements before installation.
In addition to product display and sales, the FIZ booth incorporated a 5.12-second challenge. The game brought surfboard, wave and tropical visual cues into the interaction area, inviting visitors to participate. A nearby vending machine gave visitors an opportunity to experience FIZ beverages at a special price, linking product promotion, participation and a direct product touchpoint in one environment.
The completed booth retained the primary structural and functional relationships established in the 3D design: elevated signage, tiered product displays, dimensional features, suspended beverage packs, the game zone and the vending-machine experience. The progression from concept and 3D visualisation to the finished booth records how Reliable Partner brought the approved design direction into a physical exhibition environment.
Reliable Partner can support your project from concept design and 3D visualisation through exhibition production and on-site decoration, based on your event dates, venue rules, booth dimensions, brand assets, product-display requirements and intended visitor experience.
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