Plan the Activity Around Your Visitors and Brand
A useful interaction starts with a clear invitation to take part. These four priorities help you choose a game or brand experience that fits the setting and the people running it.
Separate the Action from the Brand Message
Decide what visitors should do, then identify what they should notice about your brand. A challenge, product trial or themed gashapon experience gives the activity its format; artwork and product content give it context.
Choose a Format People Can Understand
A brief, simple game can suit a quick stop, while a product experience may need more explanation. Match the instructions and activity length to the audience rather than adding steps just to make the interaction more elaborate.
Make Room for Each Turn
Consider the activity footprint, queue, staff positions and nearby access together. Turn length and the space people need to watch, play or leave help shape the layout before themed elements are produced.
Plan Who Runs the Activity
Discuss who explains the rules, assists visitors and looks after equipment or activity materials. Agree any restocking, packing and return responsibilities as part of the brief, especially when several teams share the site.
Games, Branded Gashapon and Staffed Activities
Explore Booth Games & Product Experiences, Branded Gashapon & Interactive Displays, and Mobile Promotions & Mascot Activities. Look for the participation format and setting closest to your brief.
Booth Games & Product Experiences
Explore a beverage challenge and a travel-expo lucky-draw booth for branding, participation steps and display space.
Branded Gashapon & Interactive Displays
Browse mall gashapon booths for theming, display layouts and on-site operating arrangements.
The HongKong and Shanghai Banking Corporation Ltd.
Mall Gashapon-Themed Booth
View this interactive case
Mobile Promotions & Mascot Activities
Explore promotional trucks, mascots and mini booths for materials, site arrangements and event-team coordination.
Brand Experiences Built Around a Clear Activity
For FIZ, we developed the booth concept, 3D views and artwork, then handled production and on-site decoration. The completed setting included a 5.12-second challenge and a vending-machine experience element alongside product displays and themed visuals.
At HSBC's Harbour City booth, our work included gashapon-machine theming and customisation, branded fixtures, installation and dismantling. The machine was part of the booth's visual setting, bringing the activity and brand presentation together. The DBS travel-expo case also records lucky-draw programme design and setup, booth fixtures and promoter coordination.
Our BEA mobile-promotion work included gashapon setup and monitoring, promotional materials, truck arrangements and daily routing. For DBS's mascot campaign, we arranged and managed mascot promoters and coordinated assistants. These formats offer different starting points for a mobile or staffed activity.
Interactive Event Design and Production Services
Build your brief around the support you need: game-booth concepts, branded gashapon, themed artwork and production, or mobile and mascot coordination. We can discuss how these elements fit your venue, budget and existing team.
Event Games & Interactive Booth Design
Develop the booth concept, visual direction and relevant 3D views around a physical game or product experience, connecting the activity with your brand content and available space.
Branded Gashapon & Display Integration
Bring gashapon-machine theming and customisation into a branded setting, with graphics, fixtures and machine placement considered as part of the activity area.
Artwork & Themed Production
Adapt approved brand assets into booth graphics and themed physical elements. Connect the visual concept with production and on-site decoration around the chosen game or product experience.
Mobile Promotion Coordination
Coordinate truck arrangements, promotional-materials setup and routing for a mobile campaign, with the proposed interactive element discussed alongside each location's requirements.
Mascot Promoter Coordination
Arrange and coordinate promoters and assistants for mascot activities, with visitor-facing roles and client-team responsibilities discussed around the campaign format.
Setup & On-site Arrangements
Plan the agreed booth installation or gashapon setup and monitoring around venue access. Discuss equipment handover, operating contacts and removal arrangements with the teams involved.
Details That Shape the Interactive Setup
The activity needs to work as a physical setting, not just a visual concept. These six areas help connect the visitor experience with themed production and site arrangements.
Activity Format and Instructions
Define the action, instructions and approximate turn length. Compare a brief challenge with a product experience, and identify any demonstration or explanation visitors will need.
Footprint, Queue and Venue Conditions
Use the available dimensions to plan playing space, waiting areas and staff positions. Discuss venue requirements, access and any equipment power needs before agreeing the layout.
Brand Guidelines and Production Artwork
Share approved logos, key visuals, product content and brand guidelines. Review where artwork appears on the booth or gashapon setting, then agree the files and approval contact for production.
Themed Elements and Existing Equipment
Connect the game or product-experience element with its surrounding fixtures and decoration. If equipment is already available, share its dimensions and operating details so the design can account for it.
Operating Roles and Activity Materials
Identify who will explain the activity, assist participants and monitor the setup. Discuss any gashapon contents, restocking needs or promoter support, and agree which team will handle each task.
Setup, Packing and Removal
Discuss delivery access, setup windows and the site handover contact. Agree removal responsibilities and any packing, equipment return or next-location requirements before the event.
From Interaction Brief to On-site Setup
These five stages connect the activity idea with brand approval, production and site coordination. Your team or agency can retain the roles it already handles, with the remaining scope agreed together.
1. Brief, Participation and Team Roles
Share the brand, audience, participation objective, venue, date and budget direction. Identify any equipment, artwork, promoters or agency support already in place.
2. Activity Concept and Layout
Compare suitable game, product-experience or gashapon formats. Develop the themed setting and relevant 3D views around instructions, turn length, queue space and staff positions.
3. Artwork Approval and Production
Agree the brand artwork and physical elements to be produced. Coordinate the selected equipment and supplier inputs, with changes discussed against the approved design and event date.
4. Setup and Operating Handover
Carry out the agreed setup within the venue's access arrangements. Review the activity area with the named contact and clarify the teams responsible for visitor assistance and equipment operation.
5. Removal and Material Arrangements
Complete the agreed removal work. Confirm any packing, equipment return or next-site handling with the responsible teams, including which materials the client intends to retain.
Questions About Interactive Event Games and Activities
Should we start with a participation objective or a brand message?
Start with both, but keep them distinct. Define what people should do, such as try a product or take a quick challenge, and what brand content should accompany that action. This gives the activity a clear purpose without asking the game mechanics to carry every marketing message.
How do we choose between a simple game and a product experience?
Consider how long visitors are likely to stay and whether the product needs explanation. A brief game can suit a quick stop; a product experience may need staff, demonstration space or more time. Share the audience and intended action so we can discuss the format and instructions.
Should we use physical games, gashapon, screens or mascot staff?
Choose by the visitor action, not the equipment alone. Physical games and gashapon provide a hands-on activity; screens can explain content; mascot promoters can welcome and guide people. Compare space, content readiness and operating roles, then discuss the elements that fit your brief.
What brand guidelines and artwork should we prepare?
Share approved logos, colours, key visuals, product information and any agency artwork. Tell us who approves the files and which content is still being developed. We can discuss how the assets fit the themed booth or gashapon setting and identify the artwork needed for production.
How do venue space, queues and turn length affect the design?
The activity needs space for participation, waiting, staff and exit routes. A longer turn may call for a different queue arrangement than a quick challenge. Share the footprint, venue requirements and expected visitor flow so the layout and operating approach can be considered together.
Who handles operation, staffing, restocking and packing?
Agree these responsibilities in the brief. Identify who explains the activity, monitors equipment and assists visitors, then discuss any promoter support, gashapon restocking and end-of-event packing or return needs. Your team, equipment supplier and our agreed project team may each have a different role.
Can we use existing kit, and how is rental different from themed production?
Share the equipment details and budget direction. An equipment rental request is different from developing a concept, brand artwork and themed physical setting. Tell us what is already supplied and whether you need design, production, setup or coordination, so the discussion focuses on the missing parts.
What dates and team information should we share for setup planning?
Provide the event date, venue access and removal windows, along with contacts for your team, agency and equipment suppliers. Planning depends on the activity, artwork readiness and production scope. We can then discuss the work around the available dates and clarify approval, setup and operating responsibilities.
Discuss Your Interactive Activity Brief
Share your brand, venue, date, participation objective and budget direction. Tell us about the activity you have in mind and any artwork, equipment or staffing already covered by your team.
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