Hong Kong Booth Design Case Study | Food & Beverage Brand Activation

Fortune Mart × FIZ | Booth Design & Production for HKTDC Food Expo 2026

A completed booth at the Hong Kong Convention and Exhibition Centre that translated a tropical beverage identity into retail display, interactive play, vending-machine sampling and photo-ready brand touchpoints.

Expo: HKTDC Food Expo 2026

Client: Fortune Mart (Hong Kong) Limited

Project Objective: To put Fortune Mart’s own FIZ beverage brand at the centre of a tropical, summer-inspired booth that strengthened brand recognition, product visibility and on-site experience.

Reliable Partner’s Role: From design concept, 3D rendering and artwork design to production and on-site decoration, transforming the brand concept into an executable exhibition environment.

Visitor Experience: Beyond beverage display and sales, the booth included a 5.12-second challenge to invite visitor interaction, as well as a vending machine where visitors could experience FIZ beverages at a special price.

Venue & Booth: Hong Kong Convention and Exhibition Centre, Wan Chai 

Booth Footprint: Approx. 8 m wide × 3 m deep; maximum height 4 m

Reliable Partner’s Scope of Work

This case study documents the principal workstreams from design thinking and 3D visualisation through brand-artwork development, physical production and on-site decoration. The final scope for every project is confirmed according to the event schedule, venue rules, booth size, brand assets, product-display requirements and on-site operations.

Creating a FIZ Brand Space Visitors Could See, Enter, Engage With and Experience

Fortune Mart (Hong Kong) Limited appointed Reliable Partner Co. Ltd. to create a booth for its FIZ beverage range at HKTDC Food Expo 2026. The project brought together tropical brand cues, beverage display and on-site participation in a walk-in brand environment.

Rather than functioning as a product counter alone, the booth created several reasons for visitors to notice and stay. From the aisle, suspended beverage packs, elevated FIZ branding and a lit palm-tree feature established the visual identity. At closer range, tiered product display, the 5.12-second challenge and a vending-machine experience offered multiple levels of engagement.

Starting with a Floor Plan that Balances Display, Operations and Visitor Flow

The installation guide set out an open booth layout of approximately 8 m wide by 3 m deep. It included front low display counters, internal high shelving, a cashier position, rear storage, a standing area, a photo opportunity and a vending-machine element. This zoning kept products visible at the front while reserving space for daily operations and visitor dwell time within the booth.

3D Design Renderings

The 3D renderings were used to review the overall visual hierarchy, product-display density, feature height, interactive-zone placement and relationship between each functional area. Views ranging from the main façade and overhead plan to product-display detail and interactive-zone perspectives enabled the concept to be clarified before production and kept design, artwork and production aligned.

Swipe left or right to view all 9 design renderings.

Overall Front Composition

Product display, tropical features, play and vending machine create a clear visual hierarchy from the aisle.

Overhead Space Planning

An open front display works alongside internal operations and visitor dwell areas to coordinate products, experience and flow.

Left-Front Brand View

Elevated branding and dimensional beverage packs establish a recognisable FIZ signature at distance.

Functional Sequence from the Visitor’s View

From product counters to the experience zone, each touchpoint appears in sequence within one brand environment.

Tiered Product Display

A low-front, high-rear arrangement organises product facings while supporting retail display and brand communication.

Close-Range Product Discovery

The counter and internal shelving keep different beverage ranges ordered and visible.

Interactive-Zone Concept

The timed challenge is integrated into a tropical visual system of palm tree, surfboard and wave elements.

Dwell and Photo Opportunity

Standing space and brand-display elements extend the booth experience beyond the front counter.

Side Entry and Internal Display

High-level branding and internal shelving at the side entry add another layer beyond the front product display.

From Brand Visuals to a Walk-in Environment

The installation guide records the use of matte graphic outputs, cut foam-board forms, layered dimensional effects and floor graphics. The completed booth extended flat brand visuals into tiered front displays, a dimensional FIZ sign, suspended beverage packs, palm-tree structures, wave forms and sand-and-wave floor graphics. Brand identity therefore shaped the visitor environment from above, in front and underfoot rather than remaining on a wall alone.

Booth production differs from ordinary graphic output because every element must not only reflect the brand but also work with the booth structure, viewing distance, product display, venue lighting and actual move-in arrangements. Final positions of selected elements can be adjusted on site to suit the completed spatial proportions and sightlines.

Completed Booth Photography

The installation programme was scheduled for 11 and 12 August 2026, ahead of the exhibition opening, with dismantling and clearance arranged afterwards. Together with the completed-booth photographs, these project records document how Reliable Partner carried the approved design concept through to the physical installation.

The completed booth retained the key structures and functional relationships visualised in 3D: tiered product display, suspended packs, elevated branding, a lit palm tree, the 5.12-second challenge, wave forms and a vending-machine experience zone. This before-and-after comparison provides direct evidence of the production and on-site delivery.

Swipe left or right to view all 8 completed-booth photographs.

Completed Booth Overview

Product display, brand features and interactive experience combine to form one coherent beverage-brand environment.

Aisle-Side Brand Recognition

Suspended packs, FIZ branding and the lit dimensional palm tree make the identity legible from a distance.

Left-Front Detail

Suspended product packs extend to the front beverage display, creating multiple visible retail touchpoints.

The 5.12-Second Challenge in Context

The timed game uses a surfboard form to connect tropical features, product props and wave elements.

Another Product-Experience Touchpoint

Positioned beside the interactive area, the vending machine offered visitors a special-price way to experience the product.

Display, Play and Vending in One View

Products, interaction and product experience are visible together while maintaining FIZ’s tropical visual language.

The Brand Environment Made Physical

Teal tones, sand-and-wave floor graphics and layered structures extend the summer character of the beverage brand into the venue.

The Completed Visitor-Facing Booth

An open front display and layered brand elements keep all functional zones connected and easy to understand.

Building Participatory Brand Activation through Display, Interaction and Experience

For food and beverage brands at exhibitions, the challenge is to manage brand memorability, product visibility and on-site participation at the same time. This project placed these three layers in mutually supportive positions: product counters for close-range browsing; elevated branding and dimensional features for entry and aisle recognition; the 5.12-second challenge as a clear invitation to engage; and a vending machine as a functional special-price product-experience point.

The aim was not simply to add decoration. It was to clarify the relationship between product display, activation mechanism, on-site operations and visitor flow at the planning stage, then express each element through one consistent brand language.

Planning a Hong Kong Exhibition Booth, Food Expo Presence or Brand Activation?

If your next event needs to connect brand narrative, product display and on-site experience in an executable booth solution, Reliable Partner can develop the direction from an approved event brief through production and on-site decoration.

Explore our Design & Development services and Event Management services, or email [email protected]. For an initial discussion, please share the event date, venue and booth details, floor plan, brand assets, product range, target audience and intended on-site experience.

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