Build Your Print Design Brief Around the Message
Whether you need a single leaflet or several pieces of corporate collateral, begin with the communication purpose. These four priorities can help your team focus the design discussion.
Present Services or Key Information
Identify the message readers should see first, followed by the supporting details and essential wording. Discuss how these fit within a flyer, leaflet or factsheet layout.
Organise a Longer Publication
Bring together the content planned for a booklet or brochure. Consider the cover, section order, page layouts and supplied imagery as parts of the same publication.
Develop a Poster Message
Decide which headline and visual should lead the poster. Discuss the balance between key artwork, supporting text and brand elements within the intended layout.
Keep Corporate Collateral Consistent
List the folders, calendar cards or other print formats you need. Identify the brand elements that should remain consistent and the content that needs its own layout.
Selected Print Design Visuals
Explore original artwork for leaflets, brochures, booklets, posters and branded collateral. Use the different formats to discuss the visual direction and content priorities for your own brief.
Flyers and Corporate Brochures
Explore original flyer and corporate-collateral layouts to discuss the relationship between key messages, brand graphics and text.
Booklet and Publication Layouts
Explore original booklet visuals to discuss cover direction, page layout and the presentation of content.
Posters and Branded Print Collateral
Explore original themed artwork and branded collateral to discuss visual and layout needs across different print formats.
Print Design Across Corporate Formats
China Everbright Bank Co. Ltd.'s private-bank flyer uses floral illustration throughout the leaflet layout. The corporate brochure for Ping An OneConnect Bank (Hong Kong) Ltd. provides a different publication format to consider when discussing your brand assets and supplied content.
The booklet work for AIA International Limited includes cover design, photo retouching and page setup, alongside artwork and printing. Fubon Bank's Chinese New Year booklet brings a seasonal format into the portfolio, offering another starting point for a publication brief.
The Amoy x MTR poster for Hang Lung Properties focuses on key-visual design and artwork development. G4S Hong Kong's corporate folder and Standard Chartered Bank's Chinese-zodiac calendar card extend the portfolio into branded corporate collateral.
Four Print Design Services
Choose the formats your team needs, then discuss the design and artwork for each. If the brief also involves printing or production, clarify that scope separately from the visual design work.
Flyer and Leaflet Design
Plan the relationship between headlines, supplied information and brand graphics within a leaflet or factsheet layout. Use your main message to discuss content priorities and the artwork direction.
Booklet and Brochure Design
Discuss the cover, page layouts and supplied photographs for a booklet or brochure. Identify any page setup, photo retouching or artwork-development work needed within the agreed brief.
Poster Design and Key-Visual Artwork
Develop the relationship between a poster's main visual, headline and supporting information. Discuss a new key visual or the artwork needed to carry an existing direction into the requested poster layout.
Corporate Collateral Design
Discuss branded layouts for corporate folders and calendar cards. Share the brand assets and format-specific content so the artwork can be planned around the purpose of each item.
Six Useful Details for a Print Design Brief
You do not need a complete specification to start. Share the information you already have, then discuss the remaining design and artwork requirements.
Purpose and Intended Readers
Explain what the printed piece needs to communicate and who you intend it for. Identify the main message and any information that must remain prominent.
Formats and Content Length
Tell us whether you are planning a leaflet, booklet, brochure, poster, folder or calendar card. Include the intended size, approximate page count or an existing layout if available.
Brand Assets and Approved Wording
Share logos, brand guidelines and the text your team wants to use. Highlight essential wording and explain the order of importance when more than one brand mark appears.
Images, Languages and Versions
Provide the images and wording available for each language or edition. Note which elements stay the same and which need a separate layout, artwork update or photo treatment.
Artwork, Reviews and Proofs
Explain whether you need a new design, artwork development or changes to existing files. Identify who will consolidate feedback and raise any proof-review needs early in the discussion.
Quantity, Required Date and Budget
Share the planned quantity, required date and budget range. These help frame the design priorities, review needs and any printing or production scope you want to discuss.
Five Steps to Plan Your Print Artwork
Use these steps as a planning guide, not a fixed sequence. The order and review points can be adjusted around your available content and the agreed scope.
1. Gather the Communication Brief
Bring together the purpose, intended readers, main message and required formats. Add the content, brand assets, versions, quantity, date and budget already available.
2. Discuss the Visual Direction
Consider information hierarchy, brand elements and the relationship between text and imagery. Decide whether the enquiry starts with a new design or develops existing artwork.
3. Plan Layouts and Versions
Identify the cover, pages or individual layouts required. Separate shared artwork from language- or edition-specific content and discuss any page setup or photo-retouching needs.
4. Organise the Review
Agree which design or artwork your team will review and who will bring comments together. If a proof is needed, discuss its purpose and place within the project.
5. Confirm Content and Deliverables
Check the chosen layouts, wording and versions against the brief. Confirm the artwork deliverables and any separately agreed printing or production arrangements.
Print Design Questions for Your Team
Should we brief a leaflet, a booklet or a corporate brochure?
Start with the message and the amount of content you need to include. A leaflet brief can focus on a main message and supporting details; a booklet or brochure brings the cover, section order and page layouts into the discussion. Share your content outline and intended use so we can discuss the format with you.
Our banking leaflet has a lot of required wording. Where do we start?
Send the wording approved by your team and identify what readers should see first. Highlight text that must stay together or remain prominent. We can then discuss the relationship between the headline, supporting information, brand assets and essential details without treating every part of the leaflet as equally prominent.
Can we start by sharing an existing booklet or poster?
Share the current layout or artwork, the content that has changed and any brand guidelines that still apply. Explain whether you want to keep the visual direction or discuss a new one. This gives us a basis for scoping the design and artwork changes rather than assuming the entire piece needs to be rebuilt.
How should we plan English and Chinese print versions?
List the versions together and provide your team's wording for each language where available. Note which images and brand elements are shared and which content changes. Text lengths may differ, so discuss the layouts and review needs for each version rather than assuming one arrangement will fit both.
We need a brochure, poster and folder. How do we brief them together?
List each format and the message it needs to carry. Share the common brand assets, then identify the content unique to the brochure, poster and folder. Your team can discuss a shared visual direction while allowing each piece its own information hierarchy and layout.
Does booklet work cover photo retouching and page setup?
Our booklet work for AIA International Limited includes photo retouching and page setup as well as the cover, artwork and printing. If your publication needs these tasks, share the photographs, content and existing files so we can discuss which parts belong in your brief.
Is printing included in a print-design enquiry?
Our booklet work for AIA International Limited and corporate brochure work for Ping An OneConnect Bank (Hong Kong) Ltd. include printing. Your enquiry may be for design and artwork only, or it may also involve printing or production. Tell us what you need so the deliverables and any production arrangements can be discussed separately.
What should we share when the budget and required date are already set?
Send the budget range, required date and planned quantity, together with the layouts and content you already have. Identify the essential formats and versions first. We can then discuss the remaining design work, review points and any printing or production requirements around those priorities.
Let's Discuss Your Print Design Brief
Share the purpose, print formats, brand assets and content you have, along with your required date and budget. Reliable Partner Co. Ltd. can discuss the design and artwork needs with your team.
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